To support New World Development’s major talent acquisition initiative in China, Paperwwork delivered an end-to-end digital campaign designed to capture candidate attention and drive event participation. The challenge was to stand out in a highly competitive cross-platform ecosystem—engaging qualified job seekers across top Chinese media channels like Liepin, WeChat, and Weibo. We crafted a compelling main campaign visual and a full suite of high-impact ad banners tailored for native platform distribution. To seamlessly convert ad exposure into live attendance, we designed and built a user-centric campaign microsite that housed critical role details, application criteria, and corporate background in a structured, accessible format. By bridging targeted cross-channel media with a conversion-oriented digital destination, the campaign maximized candidate awareness and streamed direct engagement to the recruitment showcase.